The electric air freshener segment is anticipated to be the robust growing segment of the US air freshener market. However, this segment is under serious threat as research studies indicate various adverse health effects associated with this segment. This product generated the highest demand among consumers due to its excellent odor-neutralizing properties which are enhanced by chemicals present in them. ![]() Ltd., and California Scents.Īir Fresheners Market Segmentation: By Product Type:Īerosols represented the largest product type segment in this industry in 2019. Inc., Procter & Gamble, Reckitt Benckiser Group Plc., Car Freshener Corporation, Air Delights Inc., Godrej Household Products Ltd., ACS Giftware Industrial Ltd., Ada Electrotech (Xiamen) Co. Global, Regional & Country Level Analysis, Segment-Level Analysis, DROC, PESTLE Analysis, Porter’s Five Forces Analysis, Competitive Landscape, Analyst Overview on Investment OpportunitiesĬhurch & Dwight Co. The demand for deodorants from the healthcare sector will likely increase during the COVID-19 pandemic to reduce the bad odor of chemicals used during the treatment of patients and improve indoor air quality. Many major market players have stopped the production of air fresheners because of limited raw materials amid the lockdown due to the coronavirus pandemic. ![]() Apart from this, the release of volatile organic compounds into the air and a higher probability of occurrence of indoor air pollution cannot be excluded, although they are preferred by the individuals in the region are a few factors that could limit the growth of the market. The chemicals in perfumes give off a pleasant odor, although serious health risks are posed with considerable exposure over a longer period of time. Many of the deodorants used also contain a wide variety of scents, including essential oils. Manufacturers of deodorant products are working to convince consumers through aggressive campaigns and advertisements about adopting air care products to improve home hygiene. The latest trend driving the market growth is the increasing use of smart technology in air fresheners used in smart homes and smart devices which is increasing over time. ![]() The ready availability of many product categories with attractive features is foreseen to stimulate demand for deodorants. Advances in packaging and dispersing technology result in improved products to control ambient odours. Due to the change in consumer preferences, companies are focusing on the development and manufacture of air fresheners with natural ingredients such as lemons and flowers. In addition, product innovations, improved lifestyle, growing population, growing importance of aromatherapy in the home, increased disposable income of consumers, better standard of living, and increased car sales are supposed to drive the growth of the global air fresheners market. The primary driver of the global air freshener market is the growing concern for indoor air quality coupled with the growing importance of a cool and clean environment. The increase in urban demand is expected to further drive the growth of the global air fresheners market. Launches, such as the initiation of floral fragrances, battery-powered air fresheners, and multi-fragrance dispensers are also anticipated to drive the market. There has been an increase in demand for air fresheners among the urban population due to the increase in disposable income and home care applications. Air fresheners include chemical agents such as artificial or original gasoline, aerosol propellants, and solvents such as mineral oil, 2-butoxyethanol, and other glycol ethers, which help neutralize the smells and freshen the air. ![]() In recent years, this functional good has evolved as a decorative product. The Air Fresheners Market was at $ 12,135.6 million in 2022 and is predicted to reach $ 15,384.2 million by 2028, registering a CAGR of 3.8% from 2023-2028Īir fresheners are products that are used to release perfumes in order to remove bad odors from the environment.
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